Attract the right audience through intentional & conscious design.

Offerings.

My approach centers on tapping into the heart of your brand to discover its authentic essence, so it resonates deeply with your audience. I design delightful solutions for brands, businesses + individuals.

  • Naming services
    Logo design
    Colour palette
    Typography
    Brand kits

  • Website design
    User experience design
    User interface design
    Mobile app design
    Email templates
    Social media post design
    Custom digital solutions
    Squarespace
    Wordpress
    Webflow

  • Marketing materials
    Stationery
    Editorial
    Packaging
    Restaurant menus + materials
    Postcards
    Promotional materials

  • User experience design
    Product design
    Customer experience
    Digital business growth

  • Photography
    Videography
    Product photography

Testimonials

  • Cassidy Robinson, UX Designer

    "Working with Char was a game-changer for me. She took the time to really understand my goals and looked at my portfolio with care and professionalism. From the start, she treated my work seriously, which made me feel valued and motivated to improve.

    Her feedback was direct, insightful, and constructive, exactly what I needed to grow and improve. She made sure to provide actionable steps and to summarize what more was needed at the end too. "

  • Noli Cava, MD // Cava Medical Group

    "Working with Charlene was a seamless and inspiring experience. From the initial consultation to the final design, they truly understood the needs of my medical practice—balancing professionalism with a welcoming, modern aesthetic. Our new website not only looks beautiful but also make it easier for patients to connect with us and feel at ease.

    We highly recommend their services to any healthcare provider looking to elevate their presence."

  • Ladd Evans, UX Designer

    "Charlene is one of the strongest designers I've ever known, she's an outstanding design lead and I trust her insights for any project. She's well versed in turning insights into valuable solutions.

    During my education as a UX designer she was an amazing example of what a great team member and design lead looks like for the product design and delivery process. She was my mentor and provided me with valuable feedback that shaped my portfolio to what it is today.”

Thinking about investing in your business?

I know how overwhelming it can feel to start your business alone—figuring out where to begin and trying to handle everything yourself can be both stressful and time-consuming.

That’s exactly where I come in. I’ve created a simple, streamlined process to help bring your dream brand to life with ease.

Because your brand is so much more than just a beautiful logo. A strong brand is built on strategy, research, and intention—it becomes a powerful differentiator that sets you apart from the competition. Through a fully customized, one-of-a-kind visual identity, we’ll define your business in a way that feels authentic and unforgettable.

Ready to create that dreamy brand you’ve always envisioned? One that attracts your ideal audience and leaves a lasting impression?