❈ About ❈ We are a boutique creative house founded by Charlene Flores dedicated to creating memorable brand experiences for inspiring individuals + businesses alike. I also provide coaching within the design + wellness space.
I’m Charlene Flores, you may call me “Char” for short. Currently based out of Puerto Rico, enjoying the island life with my pup Legolas. 🐕🌴
My passion lies in creating seamless interactions + delightful experiences between humans + products. Designing with more than just visuals in mind, telling a story + creating real connections.
Solving complex problems with strategic but simple solutions, while bringing abstract conceptual ideas to fruition that will scale your business, bring you closer to your goals + make an impact.
I’ve also begun offering coaching sessions for a variety of individuals within the design and wellness space. I offer portfolio reviews, career coaching and holistic wellness coaching. I’ve married all of my passions which has resulted in a variety of offerings!
Inspired by slow travel, human stories, expressive art, film photography, cozy coffee shops, vintage aesthetics, unique walks of life, the ocean, and the beauty woven into nature.
Feel free to connect with me on the interwebs.
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Values.
// Designing with intention to align visuals and messaging with a brand’s deeper mission. Resonance comes from realness. We believe the most magnetic brands are those that fully embrace their voice, style, and spirit. Our approach helps you express your unique essence and share it with the world, unapologetically.
Authentic creative expression.
// Rooting creative work in the rhythms of the earth, ocean, and grounded living. From ocean tides to earthy textures, we draw inspiration from the natural world to infuse a sense of calm, clarity, and authenticity into your brand. We believe the best design feels like something you can breathe in: expansive, rooted, and in rhythm with life.
Rooted in nature.
// At the core of everything we do is the desire to uplift others. We aim to amplify voices that bring light, positivity, and encouragement into the world. Our work supports brands that empower people to take care of themselves, pursue their purpose, and live more intentionally. When your brand shows up in its full light, it invites others to do the same.
Uplift & empower.
Elevating design and marketing for individuals, small businesses, and purpose-driven brands that are bringing wellness to the forefront — inspiring healthier minds, bodies, and communities. We partner with those who are here to uplift, encourage movement, and create ripple effects of positivity through art, fitness, holistic living, conscious offerings, and soulful spaces.
From boutique hospitality and wellness-centered cafés to mindful restaurants and real estate rooted in lifestyle — we help brands create experiences that feel nourishing, intentional, and deeply aligned.
Rooted in nature, ocean rhythms, and grounded living, our work supports those who believe in the power of intentional design and conscious messaging to influence the world in a meaningful way.
Together, we light up the everyday — one breath, one step, one story at a time.
Mission.
Testimonials
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Cassidy Robinson, UX Designer
"Working with Char was a game-changer for me. She took the time to really understand my goals and looked at my portfolio with care and professionalism. From the start, she treated my work seriously, which made me feel valued and motivated to improve.
Her feedback was direct, insightful, and constructive, exactly what I needed to grow and improve. She made sure to provide actionable steps and to summarize what more was needed at the end too. "
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Noli Cava, MD, Cava Medical Group
"Working with Charlene was a seamless and inspiring experience. From the initial consultation to the final design, they truly understood the needs of my medical practice—balancing professionalism with a welcoming, modern aesthetic. Our new website not only looks beautiful but also make it easier for patients to connect with us and feel at ease.
We highly recommend their services to any healthcare provider looking to elevate their presence."
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Ladd Evans, UX Designer
"Charlene is one of the strongest designers I've ever known. She's an outstanding design lead and I trust her insights for any project. She's well versed in UI as well as turning insights into valuable solutions.
During my education as a UX designer she was an amazing example of what a great team member and design lead looks like for the product design and delivery process. She was my mentor and provided me with valuable feedback that shaped my portfolio.”
Process
Quick overview of my ideal design process for successful outcomes, may vary by project.
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We kick off the process with a discovery call to go over your vision + plans for your brand, product or business. Also to see if we’re a good fit from a business + creative standpoint.
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Once we have a clear path forward, we can begin exploring solutions + how to fit them to your needs. This will vary by project, if you have any specific questions, contact us.
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Once the exploration phase is complete we’ll have everything we need to move onto the design phase.
During the design phase, we will be diving into the actual deliverables and key items necessary to bring your vision to life. Having checkpoints to keep you informed all along the way. -
Design phase is complete. All deliverables are tweaked to perfection, we’re ready to share with the world! We wrap up our final reviews and begin packaging files + assets.
Deliverables will be shared upon final payment; if needed, assistance with set-up and maintenance will be available.