Titan

Project Type

Responsive website

Overview

A platform created for freelance designers to gain credibility through portfolio reviews led by a panel of industry recognized professionals or “titans” of the industry, while creating a streamlined process for freelance designers and clients.

Opportunity

Many freelance designers struggle with gaining credibility and keeping a streamlined process during several phases of their freelance design process. From finding clients that are appropriate for the designer’s expertise level and hourly rate, designers have many pain points including clients unsure of what they are capable of and untimely payments.

Goals

Provide freelance designers with a platform that allows them to receive client proposals based on their expertise level and portfolio work through a streamlined process including an in-depth portfolio review.

Approach & Deliverables

This project was conceptualized and undertaken as practice although it is following a UX design process, this project is not forecasted to ship or become a real product.

Role

Concepting
Wireframing
Prototyping
User Research
Interaction Design
Copywriting
User Testing
Brand Identity
UI Design
Presentation Design

Tools Used

Sketch
InVision
Paper + Pencil

Project Duration

2 weeks

View on Medium

 Process

1

Research

Competitor Analysis
User Interviews
Persona

2

Analysis

Feature Prioritization
Affinity Mapping
User Journey

3

Ideation

Design Studio
Low-Fidelity Wireframes
User Flows

4

Design

Mid-Fidelity Wireframes
High-Fidelity Wireframes

5

Feedback

User Testing
Post-Testing Survey

6

Conclusion

Next Steps

Research

Competitor Analysis

competitoranalysis.jpg

Screener Survey

The screener survey consisted of 10 preliminary questions that would allow us to best select our users for research. We sent our screener survey to both full-time and part-time freelance designers. Amongst these designers were graphic designers, user experience designers, web designers, textile designers, and interior designers. Our screener survey resulted in 13 out of 30 eligible interviewees, we interviewed 6 out of those.


Following the screener survey, we conducted 6 user interviews via phone.

The ages ranged from 26-50 years old. Full-time and part-time freelance designers, within several design industries.

 

During our user interviews

We found that many designers had similar pain points in regards to freelance design work and the overall process. Freelance designers of varying years of experience and expertise levels all had similar pain points which indicated that these pain points were not going away, even as each designer went further along in their career.

Analysis 

Identifying pain points

We used affinity mapping to gather insights on our freelance designer interviews. This allowed us to identify their main pain points as designers. Some of the pain points we found were:

  • Freelance designers have had issues getting paid in a timely manner

  • Freelance designers do not have negotiation skills

  • Freelance designers feel clients don’t know what to expect when hiring them for a project

Key Insights

There were some other key insights that related to the freelance designer’s experience overall.

  • Freelancer designers do not take deposits before starting projects, they expressed regret in doing so

  • Freelance designers undercharge to keep clients happy and to keep work coming in

  • Freelance designers feel their work isn’t valued according to their experience and market value

Persona

persona_.png

Christine’s User Journey

Feature Prioritization

Must

Cost
Hourly Rate
Anonymity
Private Profile
Comparison
Filter
Level of Expertise
High-level designer reviews
Reviews
Portfolio Images
Pictures of prior projects

Should

Location
Market Rate Charts
Rating
Skills
Job history
Sort by rate
Sort by location
Billing Calculator
Designer Profiles

Could

Chat feature (private)
Negotiable fee
Direct payment
Comparable designers
Fee recommendations
Deadline
Time estimation
Rush fees
Thumbs up on portfolio
Rating star system
Messaging
Fiverr integration
Travel fees

Won’t

Public user profile
Job postings
Setup in person meetings
Resume
Tutorials
Verified connections
Pricing Guide

Ideation

After deciding on the key features that would accomplish the goal we had in mind for our user, we sketched low-fidelity wireframes during a couple rounds of design studio. We then collaborated to create one final version of the website’s key features which included a private dashboard for the designer and a designer listing where the designer would be showcasing their work with their rating, location, name and title.

User Flows

Designer / Create Account

Create Account.png

Designer / Respond to Client

Respond to Client.png

Designer / Collect Payment

Collect Payment.png

Client / Create Account

Create Account.png

Client / Find Designer

Find Designer For Project.png

Mid-Fidelity Wireframes

mid-fi_cluster.png
Designer Listing
Designer Dashboard  - Proposal tab view

High-Fidelity Wireframes

titan-hifi.png
Designer-Listing---Logged-In_web.png

Feedback

User Testing

We conducted two rounds of user testing amongst 6 individuals each time using a mid-fidelity prototype for the first round and a high-fidelity prototype for the second round. Users were able to successfully complete all the tasks.

Sample Task: Create an account on Titan

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Scenarios + Tasks

Round 1: You have just completed design school and you are looking to have your portfolio reviewed by an industry professional. Please apply to to have your portfolio reviewed on Titan.

Round 1: You have been accepted as a Titan level designer and have received a number of proposals. View and manage your proposals.

Round 2: You are a freelance designer, and are looking to join Titan designer listings. How would you go about doing so?

Round 2: Find out more information about becoming part of the Titan network.

Round 2: Your portfolio has been reviewed and you have been accepted into the Titan network. You would like to view your invoices, how would you go about doing so?

clara_testing.png

Survey Post-test

Did you find the website easy to navigate?
Did you find the website was organized properly?
Did you find the tasks easy to complete?
Did you find the website was consistent throughout?
Did you imagine most people would learn to use this website quickly?
Did you enjoy using the website?


Common Feedback After User Testing

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Positive

Users enjoyed using the interface overall and felt comfortable navigating the website.

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Neutral

Users weren’t sure what titan meant initially which did not make them feel inclined to create an account.

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Negative

During the first round of testing, users were unsure of the terminology used for buttons.

Conclusion

Titan would benefit freelance designers that struggle with landing projects that are being entrusted to them in full confidence by good clients. Titan would also benefit freelance designers that would like to be paid in a timely manner as this seems to be a pain point for many freelance designers in several different design fields.

Next Steps

In addition to designing for mobile, Titan would like to…

Contact professionals in the graphic design industry to gauge their interest in joining the Titan Panel
Collaborate with Dribbble to get our platform in front of designers
Continue user testing to continue improving our user interface
Discuss features with developers to gauge the feasibility of our design

Pitch Deck