UX, Mobile App, Feature Integration
Lyft is a ride sharing app that allows users to request a ride in minutes. Several ride options are offered, including pooling rides with other passengers at a lower cost.
Social media and the “sharing economy” have blurred the social boundaries that exist in taxis. In a Lyft, riders know their driver’s name and s/he knows theirs. Names are often exchanged as confirmation of correct driver/passenger, lowering social barriers. Lyft drivers use their own cars and act like hosts, making conversation and offering things to passengers, lowering social barriers even more for everyone in the car. All of this creates a favorable environment for meeting new people. Lyft wants to create a feature that will support this phenomenon that’s emerging and help riders connect with drivers and other passengers.
Provide users with options to link social media accounts to their current Lyft profile. This will allow users to have a more social experience during their ride and post-ride.
Approach & Deliverables
This project was conceptualized and undertaken as practice although it is following a UX design process, this project is not forecasted to ship or become a real product.